Download Ebook Content Strategy for the Web, 2nd Edition
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Content Strategy for the Web, 2nd Edition
Download Ebook Content Strategy for the Web, 2nd Edition
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Review
"In the space of a few chapters, Kristina Halvorson's little book changed our field forever for the better. This second edition retains all that was wonderful in the first book while yielding dazzling new insights into the hows and whys of content strategy." --Jeffrey Zeldman, author, Designing With Web Standards"Kristina Halvorson and her company Brain Traffic are central to the emerging content strategy discipline." --James Mathewson, Search Strategy and Expertise Lead, IBM"Content Strategy for the Web touched off the explosive growth of content strategy and its recognition as a critical field of practice. Amazingly, this second edition doesn't just keep up: it pushes content strategy in a more mature--and valuable--direction." --Louis Rosenfeld, author of Information Architecture for the World Wide Web "This book is the most important thing to happen to user experience design in years." --Peter Morville, author, Information Architecture for the World Wide Web and Ambient Findability"Content Strategy for the Web gives you the tools you need to get the right content to the right people in the right place at the right time. Essential reading for marketers everywhere." --Ann Handley, CMO, MarketingProfs.com and author, Content Rules
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Product details
Paperback: 224 pages
Publisher: New Riders; 2 edition (February 20, 2012)
Language: English
ISBN-10: 9780321808301
ISBN-13: 978-0321808301
ASIN: 0321808304
Product Dimensions:
7 x 0.8 x 9 inches
Shipping Weight: 1.1 pounds (View shipping rates and policies)
Average Customer Review:
4.2 out of 5 stars
69 customer reviews
Amazon Best Sellers Rank:
#193,411 in Books (See Top 100 in Books)
This book is a great introduction to the world of content strategy.My only issue is that it is lacking in what I feel is the most important chapter: Discovery / Audit.Example, "there are dozens (if not hundreds) of possible subjective factors you can review during a qualitative audit." However, only 9 examples are given.Additionally, the Findings Report section gives only 3 examples of insightful reports. It would be awesome to have more examples of audit reports.
Applicable and an entertaining, easy read. Great primer for those interested in content management.
In an effort to be more valuable as a partner to our existing and potential clients, as well as be able to carry a conversation (with limited eye rolling) with our Content Strategists, the Springbox Account Management Team picked up “Content Strategy for the Web†by Kristina Halvorson.We all compiled our learnings and wrote a little more about it here: http://www.springbox.com/news/content-strategy-for-dummies-or-client-service-professionals/This book was super valuable for our team as we strive to be better partners. We feel a lot smarter too!Definitely recommend whether you are a content strategist or interested in why "Content is King".
This book describes how all that can change. Getting rid of those broken links. Structuring webpages that give real answers not headaches. Bringing lasting sanity to the chaos. The answers are here.
Well written and organized.
Dense reading, good but a little too wordy for its own good
The book is clear and takes the reader step by step on creating a content strategy. But I feel that the detail about how to write the content is missing.I was expecting more examples and a deeper insight in how to write copy or how to explain the strategy. Of course every content strategy is going to be different, but for a beginners book, I think the detail and modeling are missing.Is good if the reader go to Halvorson's website to complete the information.
Excellent content strategy overview. This book has a bit of everything from start to finish in working on developing and rolling out a content strategy project. I especially loved the questions it asks you to consider for your situation when working on each part of the strategy. Great, conversational tone and easy-to-understand writing doesn't further complicate what can be a complex subject. My only minor quibble is that it is heavily web-focused (obviously, it's in the title). But anyone with critical thinking ability can expand this to a global content strategy beyond the web. The questions still apply, the concepts still apply, the payoff still applies. Invaluable in my business case when I was trying to describe what a content strategy IS to people who have never heard the term.
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